Article Aug 21, 2019

You are no longer passing

Beauty buzz: Doctor-led skincare brands

Unless you are an A-list celebrity, it’s pretty difficult to get an appointment with a top cosmetic doctor or dermatologist.

However, it is now possible to get your hands on the formulas they use, as more and more skincare experts are launching their own lines.

So, why exactly is the doctor-led skincare category one of the fastest growing in the beauty world? Dr. Maryam Zamani, an oculoplastic surgeon, facial aesthetics doctor, and founder of MZ Skin, believes the popularity is down to consumers becoming more knowledgeable about what they choose to use on their faces.

“People are looking for clean formulations as well as formulations that work. Doctor-led brands, and particularly MZ Skin, are created to help deliver power-packed formulations with a beautiful sensory experience, for men and women, backed by science,” she told us. “Doctor-led brands are more about the actives and the formulations than fads.”

Of late, products such as Dr. Jean-Louis Sebagh’s Serum Repair, Augustinus Bader’s The Face Cream, created by university professor Dr. Augustinus Bader, Dr. Barbara Sturm’s Hyaluronic Serum, as well as MZ Skin’s Hydra-Bright Golden Eye Treatment Mask, have been flying off the shelves.

And not only do these formulas moisturise and hydrate the complexion, but they have been made with specific targets in mind, tweaked multiple times, and undergone independent tests – with more generic skincare offerings perhaps not always developed in this way.

“Generic skincare brands can be formulations made by big companies and then just rebranded. They may not have the science behind them, or the claims on the label might not have been substantiated,” stated Dr. Zamani. “For instance, they may incorporate retinol and allege their products bolster collagen production just because they use that ingredient, but not really have done any studies to know if it works in that concentration and that particular formulation. Also, I think for us, safety and efficacy is imperative.”